Geofencing Blog For App Marketers

👍 New Feature: Emoji in Notifications Make Your Life Better 👍

Struggling to engage your app users? It’s difficult to stand out and get your message noticed in the crowd 😳  Well, struggle no more, be Emojional!

Why Is Geofencing Living in the Shadow of Beacons?

Beacons here, beacons there... The new bluetooth devices get extensive media coverage. But are they effectively used irl? Let me debunk that for you!

7 Vital Features to Look for When Choosing a Geofencing Partner

Before getting started with your location based marketing campaign it is important to choose the right partner to work with. Your choice of solution can really make a difference to the success of ...

Why do Android users open more notifications than iOS users?

Are you seeing different engagement rates on iOS and Android? Can’t figure out if it’s normal to have a higher push notification CTR (click through rate) on Android than on iOS? Don’t worry, you’re ...

6 Common Myths about Beacons You Should Know about before Investing into Them

Beacons tend to be a pretty big investment - both financially and time-wise, especially with them being physical object that you need to install and maintain. To help you make the decision of whether ...

Am I Spamming My App Users? Find out & Learn How to Avoid it

This is a question a lot of you must have asked yourselves at least once or twice. And if you haven’t - you probably should, because the last thing that you want to do is to send notifications to ...

3 Rookie Mistakes Setting Up Your Location Based Push Notification

Now that you have set up locations to target your app users (if you haven’t - check out 3 Tips on Where to Put Your Geofence), you can proceed to setting up and perfecting your location based push ...

5 Ways to Use Geotriggers in Your Geofencing Campaigns

Geotriggers are a very powerful tool to enhance your mobile app campaigns. They can easily generate very valuable location insights about your app users that would help you improve your app user ...

3 Geo-Location Targeting Tips to Increase App User Engagement

Targeting app users based on just their proximity to places isn’t going to be enough to significantly increase app user engagement. It's always important to adopt your interactions with app users to ...

7 Common Myths About Geofencing We Should All Stop Believing

There are a lot of speculations going around geofencing - it’s capabilities and limitations, for example whether it drains the phone battery and so forth. We’ve decided to shed some light on this ...

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