Did you know that, on average, a consumer is exposed to 3,000 to 20,000 marketing messages a day? It shouldn’t come as a surprise then that in a world of such a marketing overload consumers are simply immune to the information that is not useful to them.
Moreover, consumers are well aware of the possibilities of digital marketing provided by modern technologies and they don’t just appreciate, but expect to receive a unique experience when engaging with a brand.
Therefore, it is absolutely crucial these days to personalize the communication with your customers, tailor your marketing campaigns to their individual needs and preferences, and make them time and location relevant.
Plot already provides the technology to communicate with your customers when it matters the most - when they are near one of your stores. To further boost the relevance of the notifications you send to your customers, you can use a Plot feature called Notification Filter.
The Notification Filter allows you to personalize your notifications. It gives you an array of possibilities:
You can change the content of the notifications - you can, for instance, use the name of the customer in the notification or add a specific sound to it
You can define a target group per notification based on your customers demographics
You can incorporate your customers’ shopping history and make the notifications even more personal
Personalizing means being relevant, and being relevant equals being effective. Personalize your marketing with the Plot Notification Filter and increase the value of your customers' experience and, as a result, your conversion rates.